Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice
نویسندگان
چکیده
Journal of Marketing Research Vol. XXXVII (November 2000), 410–426 *Charles Abramson is a lecturer, College of Business Administration, California State University, Long Beach (e-mail: [email protected]). Rick L. Andrews is an associate professor, Department of Business Administration, University of Delaware (e-mail: [email protected]). Imran S. Currim is Corporate Partners Research Scholar and a professor, Graduate School of Management, University of California, Irvine (e-mail: [email protected]). Morgan Jones is Associate Professor of Operations, Kenan-Flagler School of Business, University of North Carolina at Chapel Hill (e-mail: [email protected]). The authors are listed in alphabetical order. CHARLES ABRAMSON, RICK L. ANDREWS, IMRAN S. CURRIM, and MORGAN JONES*
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